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Fresh Logo and Monument Signs for Dallas Apartment Complex

Fresh Logo and Monument Signs for Dallas Apartment Complex

Electremedia receives go-ahead to produce new monument signs

We love returning customers, and are delighted to have Cottonwood Properties return to us with a third apartment community that needed a new logo and property signage.  This time Summerwood Cove, in Dallas, Texas needed a fresh new look for their recently updated property.   We designed a logo that would work well in a variety of applications, from illuminated signage to black and white prints.  The sign we designed features clear acrylic lettering pushed through a black metal sign face, and internally illuminated with a white and yellow gradient across the dimensional characters.  Acrylic has the appearance of glass but is  much more durable, and looks great when edge-illuminated.  The gradient is achieved through a combination of translucent vinyl and a unique internal LED configuration.

 

Summerwood Cove's new logo in black and white.

 

A 2D image of new logo designed by Electremedia.

 

An early design rendering of new logo monument signage for an apartment complex.

 

3D rendering of new logo and monument signs for Dallas apartment complex.

The Pointe Love Their New Monument Signs

The Pointe Love Their New Monument Signs

Here’s a new photo of the monument sign we designed for The Pointe at the University of Illinois, after some spring flower planting.

The next sign is about to ship to their housing complex for Mississippi State, and we’re finalizing another for U of WY.  The regional director was very pleased with the sign, and sent in the picture.  I asked her if it had helped their marketing efforts, or increased their occupancy rate and she said the signs are having a very positive affect.  My family has been in commercial real estate development since childhood, so I understand property ownership, management, leases, build-outs, brokers, insurance, contractors, and the list goes on.  Although I didn’t go into the real estate portion of the family business, I understood it.  Electremedia was born when my graphics and 3d modeling skills met the sign industry.  It’s hard to describe what it feels like for a 3d artists, who for decades has only seen his creations in digital form, or in print.  I have fabricators who love to make the crazy stuff I design, and personally, I’m just getting started.

Monument sign for The Pointe by Electremedia Signs and Design.Channel letter sign for The Pointe.

Two Creative Teams Provide New Leaf Wellness Clinic Signage

Two Creative Teams Provide New Leaf Wellness Clinic Signage

Electremedia and Cre8tve Works of Concord, NC just finished the new sign package for the next New Leaf Wellness clinic location in Oklahoma City.

The project includes an exterior illuminated channel letter logo sign, an interior lexan/vinyl wall sign, new interior window tinting and custom exterior frosted vinyl graphics.

If you are opening a new business and need exterior or interior signage or vinyl graphics, give us a call at (405) 200-2599.

Mock up of exterior sign for New Life Wellness.

Architectural Outdoor Signs Promote Business Distinction

Architectural Outdoor Signs Promote Business Distinction

In these days of computer-generated graphics, the “art” of designing outdoor signs to promote businesses has come full circle in a few key ways.  Outdoor signage began as custom hand-made signs by the local carpenter or blacksmith, went through its own industrial revolution to meet a mass-market, often cookie-cutter design demands, and then to slowly return back to a single computer artist, working with a mouse and tablet, sketching out custom sign designs.

As a local sign company who also provides custom signs nationally, Electremedia brings the individual designer back into the mix.  Every one of our signs is custom-designed unique to each of our customers.  While we have a couple of national accounts with repeating sign designs, 95% of every project we undertake is for a small business owner with a very unique brand.  And while a logo and slogan can be nicely designed and printed onto the face of a box sign with internal LEDs to illuminated it from behind, it’s still a flat face on a black box hanging in front of your store.  Why would a business owner choose such a sign to represent their brand to the outside world, and pick such a plain sign?  The reasons could include:

•  Having a box / cabinet sign is a condition of their lease.

This is understandable, and out of the control of the store owner (tenant).  In this event, we try to design with high contrasting colors or shades, to create an added illusion of depth, and make sure the cabinet is painted and less unsightly.

•  They think box signs are less expensive.

This assumption is usually always wrong in our case, but it depends on the fabrication shop.  In our experience, cabinet (box) signs are more expensive than custom shaped and illuminated channel letter signs for a couple of reasons: 1. It requires far less material to make a cut-out form than it does to make a reinforced box consisting of large sections of metal, 2. It also requires less translucent plastic for the faces, if it’s face illuminated, verses printing on one very large piece of material.

Getting these savings for yourself, however, requires you to consider one question:  Does the sign company have a real graphic artist on staff, or a good one they outsource to?  Think about it.  Would you rather have an advertising agency, with their artists, creative directors, marketing experts and media department, designing your outdoor signage, or the guy at the sign shop chugging out design after design just to keep up with sales and production?   Where are the experts that you need?  You may not have an advertising agency on retainer, and you may even have assurances from your sign shop that “their guy is good,” but are you really satisfied with that?  Is that enough to secure your investment into their creative hands to bring the exterior branding of your business to life with the quality-designed custom outdoor signs your investment deserves?

We ask you to take a look at our Sign Posts blog, and see the case studies of before-and-after designs and installed signs.  We are 3D artists and designers first, then carefully model and construct your sign from your logo specifications, and supply you with highly realistic renders that show you precisely how the outdoor sign we proposing to make is going to look.  Our creative process is designed in such a way that the 2-dimensional graphics and 3D renderings we provide are the same exact same data files that are sent to fabrication, and/or to engineering and installation experts, if necessary.  This process ensures that everyone – us, our client, fabrication, shipping/installation – are all on the same page.  This allows for creative, unique and intricate architectural signage to be made for each of our customers.  Signage that is high-quality, hand-made, more sustainable and environmentally friendly, and far more cost effective than most of our competitors.

Yes, we are a sign company, for all practical purposes.  But a more accurate description is that of a design firm, that specializes in making affordable, high-quality signs.

New Wall Sign for NLBC

New Wall Sign for NLBC

Church signs don’t have to be boring, and we just finished designing this illuminated exterior wall sign for New Life Bible Church, in Norman.  We were able to save them a lot of money with this wall sign by substituting the 11 channel letters in “bible church” for a single capsule suspended beneath the main raceway.  Most of our customers come to us with low expectations for what their money can buy.  We advise our clients to spend wisely, and let us see what we can do.

You can reach us via our contact page.

Thank you!

Kalen Lake

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NLBC-capsule-D-800

NLBC-capsule-C-800

 

New Custom Wall Sign for Petra Roofing

New Custom Wall Sign for Petra Roofing

Electremedia completes another custom wall sign design

We just completed another custom wall sign, and have another satisfied customer.  After a couple of design choices, they choose this face-illuminated channel letter sign for their new office location in North Oklahoma City.  What is also important for us, and which helps bring customers back for more, is meeting our customers expectation.  I challenge you to look at the images below and compare the 3D rendering to the actual installed wall sign.  If you have trouble distinguishing the real from the simulated, the first one is fake.  This process serves as quality control, and keeps our designs consistent throughout the sign design and delivery process.

Enjoy!

Channel letter led-face illuminated wall sign.

Petra_logo_sign_640

Petra-wall-sign-640

 

 

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